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What’s your most valuable business asset? If you own a restaurant, you may think your enviable location is your best asset. If you work in IT, you might consider your latest app your most valuable asset. If you run a consulting business, you may firmly believe your staff’s collective brain drives your company’s success.

While it’s easy to understand why you may consider any of those things or something else your most valuable business asset, the truth is that having any or all of them would be meaningless if you didn’t have customers. This simple fact makes your clients your number one asset when it comes to value.

Reasons to Use a CRM System

With your customers being your most valuable asset, it’s vital that you provide stellar customer service to keep them. Approximately 80 percent of businesses claim they deliver superior customer service, but only eight percent of consumers feel the same way. A customer relationship management system can help you bridge this gap.

A CRM system enables you to track and analyze every interaction your business has with your existing clientele as well as your prospects. This kind of software centralizes and secures the engagement you have with your clients and prospects which makes it easier for you to provide unbeatable customer service.

In addition to preparing you to provide better customer service, you should use a CRM system for the following reasons:

Get a Look into the Future

When you use a CRM system, you can store the conversations your staff members have with the people they interact with over the phone or online. This ability gives you the opportunity to mine these conversations and identify the words and phrases consumers use most often when they interact with your company.

Being able to mine for keywords and phrases gives you the chance to monitor leading indicators, which you can use to create new products or services in the future. You can also use this information to identify problems that might jeopardize your revenue stream which you can rectify before you lose sales.

Put simply, using a CRM system will enable you to proactively manage your business and react to trends.

Grow Your Business:

CRM software allows you to acquire leads from multiple channels, including your website, email campaigns and telephone activities. Using your system, you can tell what inspired someone to interact with your brand and assign leads immediately based on what motivated a consumer to reach out to you. By reaching out to shoppers while your brand is still at the forefront of their thoughts, you’re better positioned to make a sale.

Increase Efficiency

When you implement a CRM system, it can greatly increase your staff’s efficiency. Most CRM systems allow your employees to make notes about their interactions with clients and prospects which others can look over. This ability prevents consumers and your staff from having to review the same information before moving on to the next step of the buying or selling process in a subsequent interaction because everyone knows where the previous conversation ended.

Many CRM systems can be incorporated with advanced dialing systems which can enable your sales agents to call a greater number of people than they can dial by hand. What do the ability to pick up conversations where they left off and the capability to dial more numbers mean for many businesses? Greater efficiency, more sales and more satisfied customers.

People from many different industries work in our Atlanta coworking spaces. You can learn about their experiences with CRM software and much more by joining our coworking community. Book a tour of SharedSpace today!


Michael Everts

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